Adobe Marketing Agents

Ad Tech & Advertising

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Centralises data, creative, and activation for large brands.

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  • Features/Capabilities

    Audience discovery; asset generator; journey AI; predictive scoring

  • Best For

    Enterprise marketers, creative-ops, performance media teams

  • Key Roles

    Marketing Ops, Paid Media Marketer, Creative Strategist

  • Pricing

    Enterprise add-on (Experience Cloud)

  • Pros

    Deep CC & Workfront tie-in; rights-safe assets

  • Cons

    Enterprise cost; complex rollout

  • How it uses AI

    Firefly + Sensei agents predict audiences, generate assets, and optimise journeys.

  • Integrations

    Adobe Experience Platform; Workfront