Amazon AI Creative Partner

Ad Creative & Campaigns

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It draws on Amazon’s proprietary shopping data and LLMs to surface customer insights, then generates copy, images and storyboards with granular controls. Available across Amazon DSP, Sponsored Display, Sponsored Brands and Video at no extra cost.

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  • Features/Capabilities

    Chat assistant; Product & audience research; Creative generation (copy + visuals); Storyboarding; Multi-format deployment

  • Best For

    Performance marketers, retail media strategists, SMB advertisers

  • Key Roles

    Performance Marketer, Retail Media Strategist, Creative Director

  • Pricing

    Included with Amazon Ads (beta)

  • Pros

    Free beta; unique retail insights; multi‑format output; no design skills required

  • Cons

    Currently Amazon‑only; beta features; privacy & data considerations

  • How it uses AI

    Uses Amazon’s generative models trained on retail data to create copy and visuals while a chat interface gathers context and provides feedback loops.

  • Integrations

    Amazon DSP; Sponsored Display; Sponsored Brands & Sponsored Brand Video