BrazeAI Decisioning Studio & Agents

Customer Engagement & Marketing Automation

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The suite lets marketers configure AI agents to manage campaign decisions, generate personalised messages and orchestrate workflows across email, push and in‑app channels.

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  • Features/Capabilities

    Generative copy & subject lines; Sentiment & engagement analysis; Workflow automation; Multichannel orchestration

  • Best For

    Customer‑engagement marketers, lifecycle marketers, martech strategists

  • Key Roles

    Lifecycle Marketer, Email Marketer, CRM Lead, Martech Strategist

  • Pricing

    Contact for pricing

  • Pros

    Unifies decisioning & creative; cross‑channel orchestration; configurable agents

  • Cons

    Pricing undisclosed; still early in adoption

  • How it uses AI

    Employs generative AI and predictive models to create content, suggest optimal timing and allocate spend across channels.

  • Integrations

    Email, push & in‑app messaging platforms; Braze ecosystem