Clay

Ad Tech & Advertising

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Clay is a visual no-code platform that allows users to build lead lists, enrich contact info, and now, source influencers from platforms like LinkedIn, TikTok, and Twitter. With its new influencer sourcing module, it’s becoming a powerful tool for growth teams looking to automate discovery and outreach at scale.

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  • Features/Capabilities

    Influencer sourcing; Lead enrichment; Workflow triggers; AI-powered filters

  • Best For

    Growth teams, marketers, influencer teams

  • Key Roles

    Lead Generation Specialist, Influencer Marketer, Growth Marketer

  • Pricing

    Starter $149/mo; Pro $349/mo; Enterprise custom

  • Pros

    No-code interface; Powerful scraping; Scales with agents

  • Cons

    Learning curve; Expensive at scale

  • How it uses AI

    Clay scrapes the web and uses AI to enrich leads, discover influencers, and trigger outreach flows.

  • Integrations

    LinkedIn, TikTok, Twitter, CRMs, Zapier