Evidenza

Market Research & Synthetic Users

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Evidenza builds synthetic users—hard-to-reach personas such as CFOs or procurement leads—to test ideas and generate predictive insights before running campaigns. It combines generative AI and simulation to offer deeper customer understanding than traditional surveys.

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  • Features/Capabilities

    Synthetic user creation; Survey and testing; Predictive insights; Marketing plan generation

  • Best For

    Market researchers, B2B marketers, growth teams

  • Key Roles

    Market Researcher, Content Strategist, Product Marketer

  • Pricing

    Contact for pricing

  • Pros

    Access to hidden customer insights; reduces research time; actionable predictions

  • Cons

    Pricing not public; requires data feed; simulation accuracy uncertain

  • How it uses AI

    Uses generative and simulation-based AI to build synthetic users and run experiments across them.

  • Integrations

    CRM and marketing data sources (TBD)