FullStory

Customer & Workflow Automation

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FullStory transforms digital experience analysis by capturing every click, scroll, and interaction to build comprehensive user journeys. Its AI-powered insights quickly identify friction points and opportunities for optimization, enabling teams to enhance UX and conversion rates—all while preserving the essential human perspective in design improvements.

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  • Features/Capabilities

    Session replays; Behavioral analytics; Heatmaps; Conversion funnels; Alerts

  • Best For

    Large enterprises, UX teams, digital marketers

  • Key Roles

    UX Researcher, Data/Analytics Specialist, Conversion Rate Optimizer

  • Pricing

    Custom pricing, contact FullStory

  • Pros

    Comprehensive session replays; Actionable insights; Scalable

  • Cons

    High cost; Complex data interpretation; Steep learning curve

  • How it uses AI

    Tracks every user interaction on your website to provide detailed session replays and behavioral insights.

  • Integrations

    Google Analytics; CRM; Slack; APIs