Google AI Holiday Suite

Retail & Advertising Tools

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AI insights help retailers stay ahead of demand; Product Studio swaps scenes and converts images to video; Asset Studio uses generative models to create ad assets; campaign total budgets optimize spend across shopping periods; loyalty mode shows member-only pricing and benefits; AI Overviews and AI Mode display ads with AI-generated answers; Demand Gen optimizes sales across online, in-app and in-store channels.

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  • Features/Capabilities

    Merchant Center AI insights; Product Studio expansions; Asset Studio generative tools; Campaign total budgets; Loyalty offerings; AI Overviews & AI Mode; Demand Gen omnichannel features

  • Best For

    Retail marketers, e-commerce advertisers, holiday campaign teams

  • Key Roles

    Paid Media Marketer, Retail Marketer, Creative Strategist

  • Pricing

    Included with Google Ads (media spend)

  • Pros

    Comprehensive retail solutions; AI-driven assets; budget optimization; loyalty features; omnichannel reach

  • Cons

    Complex adoption; reliant on Google ecosystem; features may still be in beta

  • How it uses AI

    Uses generative AI models (Imagen 4) for asset creation, machine learning for insights and predictive modeling for budget optimisation.

  • Integrations

    Google Merchant Center; Performance Max; Demand Gen; YouTube

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