HCL Unica+

Enterprise Martech Platform

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Offers predictive insights, channel selection, performance analytics and workflow optimisation; integrates with HCL’s existing Unica ecosystem.

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  • Features/Capabilities

    AI segmentation; Campaign orchestration; Personalisation; Analytics; Multi-channel support

  • Best For

    Enterprise marketing teams, digital transformation leaders

  • Key Roles

    Enterprise Marketer, Martech Leader, Ops Manager, Data Analyst

  • Pricing

    Contact for pricing

  • Pros

    Unified marketing functions; AI-driven insights; scalable for enterprises

  • Cons

    High cost; complex setup; requires deep integration

  • How it uses AI

    Deploys predictive models and recommendation engines for segmentation, content selection and workflow optimisation across the platform.

  • Integrations

    CRM, CDP, data warehouses, HCL software

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