HockeyStack

SEO & Analytics

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Following a recent $20 million funding round, HockeyStack is enhancing its analytics with an AI agent (Odin) designed to automate account research processes, further refining data insights.

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  • Features/Capabilities

    Customer behavior analytics; Ad performance tracking; AI agent for research automation

  • Best For

    Marketing teams seeking data-driven insights

  • Key Roles

    Ecommerce Marketer, Data/Analytics Specialist, Attribution Analyst

  • Pricing

    Starts at $149/mo

  • Pros

    Comprehensive customer behavior tracking; AI-driven insights; Automates research processes

  • Cons

    May require technical expertise to interpret data; Integration with existing systems needed

  • How it uses AI

    HockeyStack tracks customer behavior—including ad impressions, conversions, spending, and churn—to provide insights that help optimize marketing strategies.

  • Integrations

    Integrates with marketing analytics and business intelligence platforms (e.g., Google Analytics); connects with CRMs like Salesforce and HubSpot; imports performance data from social media advertising platforms; offers custom API integrations for enterprise environments