IAS Snap Attention Measurement

Ad Tech & Advertising

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Moves buyers beyond plain viewability, giving actionable attention KPI for Snap campaigns.

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  • Features/Capabilities

    Eye-tracking model; quality scoring; attention lift reports; CSV export

  • Best For

    Media buyers, brand marketers, advertising agencies

  • Key Roles

    Paid Media Marketer, Media Planner, Brand Marketer

  • Pricing

    Enterprise add-on (contact)

  • Pros

    First-party Snap integration; attention over viewability; actionable thresholds

  • Cons

    Snapchat-only; requires IAS contract; beta reporting

  • How it uses AI

    Combines eye-tracking prediction and ML quality scores to quantify true in-feed attention.

  • Integrations

    Snap Ads Manager; CSV export

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