Linkby

Performance PR & Content

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Linkby works with over 250–300 premium publishers worldwide and allows advertisers to control campaign timing, coverage, publishers and budgets. Brands pay per click with recommended CPC around $2 and no sign-up fees. Publishers create content in their own tone to promote sales, launches or collaborations, helping brands drive traffic and awareness.

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  • Features/Capabilities

    Performance PR marketplace; CPC bidding; campaign briefs; publisher selection; budget caps; tracking & reporting

  • Best For

    DTC brands, e-commerce marketers, PR agencies, growth teams

  • Key Roles

    Content Marketer; PR Manager; Growth Marketer

  • Pricing

    Performance-based: advertisers set a cost-per-click (CPC) and budget; recommended CPC ≈ $2 with a platform minimum of $1

  • Pros

    Pay-per-click model; access to hundreds of publishers; quick campaign setup; global reach; performance tracking

  • Cons

    Quality depends on publisher content; costs vary by market; limited brand control over editorial tone; site availability issues

  • How it uses AI

    Uses algorithmic matching to pair campaigns with relevant publishers and optimise CPC bidding; analyses engagement data to refine publisher recommendations.

  • Integrations

    Rakuten Advertising (tracking & integration)

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