LiveRamp Agentic AI for Marketing

Data & Marketing Orchestration

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Governs entire marketing stack via agents that adapt campaigns and measure performance in real time—reducing operational overhead.

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  • Features/Capabilities

    Identity resolution agent; Segmentation agent; Activation & measurement agents; Clean room orchestration

  • Best For

    Martech architects, growth leads, marketing ops managers

  • Key Roles

    Martech Architect, Growth Lead, Marketing Ops Manager, Data Scientist

  • Pricing

    Enterprise pricing (contact)

  • Pros

    Comprehensive data orchestration; governed agents; cross‑platform integration

  • Cons

    Enterprise pricing; complexity; requires LiveRamp ecosystem

  • How it uses AI

    Applies machine learning and agent orchestration to manage data flows, build audiences, trigger activations and analyze outcomes across multiple platforms.

  • Integrations

    LiveRamp Identity Graph; CDPs; DSPs; measurement partners