Meta Reels & Threads AI Expansion

Social Ads & Paid Social

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These new formats help brands reach audiences across Reels and Threads, harnessing AI to match creative to culturally relevant trends and to optimise bidding for high-value outcomes.

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  • Features/Capabilities

    Reels trending ads; curated categories; carousel and 4:5 ads; catalog ads; cross-posting; value rules

  • Best For

    Brand advertisers, social media managers, paid social strategists

  • Key Roles

    Social Media Marketer, Brand Strategist, Paid Social Specialist

  • Pricing

    Included with Meta Ads (media spend)

  • Pros

    Improved awareness; expanded formats; value-based optimisation

  • Cons

    Meta ecosystem only; requires active spending; still rolling out

  • How it uses AI

    AI ranking and recommendation models analyse content trends, select trending categories, and optimise delivery based on value rules.

  • Integrations

    Facebook Ads Manager; Instagram; Threads; Catalog Manager