Social Ads & Paid Social
Reels trending ads; curated categories; carousel and 4:5 ads; catalog ads; cross-posting; value rules
Brand advertisers, social media managers, paid social strategists
Social Media Marketer, Brand Strategist, Paid Social Specialist
Included with Meta Ads (media spend)
Improved awareness; expanded formats; value-based optimisation
Meta ecosystem only; requires active spending; still rolling out
AI ranking and recommendation models analyse content trends, select trending categories, and optimise delivery based on value rules.
Facebook Ads Manager; Instagram; Threads; Catalog Manager
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We’re planning to launch a community forum where brides and vintage lovers can share questions, tips, and advice about finding and styling vintage wedding dresses.
Plus, we’re building a secondhand marketplace where you can buy and sell vintage wedding dresses with the community, too!
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