Open Intelligence (WPP)

Ad Tech & Advertising

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Enables effective post-cookie targeting for large advertisers.

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  • Features/Capabilities

    Multi-signal graph; predictive segments; activation APIs

  • Best For

    Enterprise brands, agency media teams

  • Key Roles

    Media Strategist, Data/Analytics Specialist, Paid Media Marketer

  • Pricing

    Enterprise custom pricing

  • Pros

    ID-less segments; live dashboards; agency-stack integration

  • Cons

    Enterprise-only; complex setup; WPP clients only

  • How it uses AI

    Aggregates on-site, OTT and third-party signals to build predictive segments without cookies.

  • Integrations

    DV360; Meta Ads; Amazon Ads

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The Community Hub and Marketplace Are Coming Soon!

We’re planning to launch a community forum where brides and vintage lovers can share questions, tips, and advice about finding and styling vintage wedding dresses.

Plus, we’re building a secondhand marketplace where you can buy and sell vintage wedding dresses with the community, too!

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