Optimizely

SEO & Analytics

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Optimizely helps marketing and product teams run experiments and deliver personalized experiences at scale. With built-in AI and behavioral data analysis, it helps teams make decisions backed by data rather than guesswork—ideal for conversion rate optimization and growth initiatives.

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  • Features/Capabilities

    A/B testing; Multi-page testing; Personalization; Recommendations

  • Best For

    Enterprises, CRO teams, growth marketers

  • Key Roles

    Conversion Rate Optimizer, Data/Analytics Specialist

  • Pricing

    Contact for pricing (enterprise plans)

  • Pros

    Enterprise-grade A/B testing; Strong personalization tools

  • Cons

    Expensive; Steep learning curve

  • How it uses AI

    Optimizely enables A/B testing and personalization using AI to optimize website and campaign performance.

  • Integrations

    Google Analytics, Segment, Salesforce, Adobe