PubMatic Buyer Platform (Gen AI edition)

Ad Tech & Advertising

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Reduces manual DSP tweaks—improving ROAS and launch speed for programmatic teams.

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  • Features/Capabilities

    Audience curation; reach forecasting; budget optimiser; insights dashboard

  • Best For

    Agencies, performance marketers, programmatic buyers

  • Key Roles

    Paid Media Marketer, Media Planner, Data/Analytics Specialist

  • Pricing

    Platform fee + media spend (enterprise)

  • Pros

    Single-stack SSP+DSP; predictive curation; transparent reporting

  • Cons

    Seat contract required; creative tools basic; large-spend focus

  • How it uses AI

    Gen AI curates audiences, forecasts reach, auto-tunes bids & budgets across OpenWeb inventory.

  • Integrations

    PubMatic supply; CSV & API export