Spotify Generative AI Audio Ads

Advertising & Audio Creation

The tool prompts advertisers to describe their message in a sentence or two and select a tone (conversational, friendly, etc.). It generates audio using AI voices such as Addison, Charlie, Derek and Rachel, along with background music choices. Use of the tool is free; campaigns run on auction-based pricing where advertisers set daily or lifetime budgets and choose bid strategies.

Features/Capabilities

Prompt-based script generation; AI voices; background music library; ad preview; auction-based ad placement
Best For

Small businesses, advertisers, agencies, podcasters, marketing teams
Key Roles

Creative Director; Advertiser; Media Planner
Pricing

No fixed cost – register for free and set your own ad budget via auction; pay per impression based on your bid
Pros

Easy ad creation; free access; multiple voice and music options; integrated distribution to Spotify listeners
Cons

Limited customisation beyond available voices and tones; generated audio intended for demo purposes; reliant on Spotify’s ad platform
How it uses AI

Employs generative AI to write scripts and synthesise human-like voices, combining them with curated background music to produce professional audio ads from simple prompts.
Integrations

Spotify Ads Manager