Tracksuit AI Brand Tracker

Brand Tracking & Measurement

Tracksuit’s methodology, crafted by research experts, delivers reliable data. For $19,500 per year you get one brand category plus five competitors, with optional add-ons for unaided awareness and additional statements. It surveys over 4,000 category consumers continuously and lets you download data and integrate via API. Funnel metrics include awareness, consideration, usage, investigation and preference; it summarizes consumer perceptions and category attributes.

Features/Capabilities

Marketing funnel metrics; brand perceptions; category attributes; competitive benchmarking; downloadable dashboards; research-expert methodology; optional unaided awareness and custom statements
Best For

Consumer brand marketers, growth teams, brand managers, marketing analysts
Key Roles

Brand Marketer; Marketing Strategist
Pricing

Standard plan $19,500/year (one brand category and 5 competitors); optional add-ons: unaided awareness $7,500/year; extra competitors $1,000 each; extra brand perception statements $1,300 each
Pros

Comprehensive funnel and perception metrics; continuous tracking; competitor benchmarks; exportable data and API integration
Cons

High yearly cost; requires annual contract; limited support for B2B brands
How it uses AI

AI analyses survey responses and category data to surface brand health trends, competitor benchmarks and actionable insights across the marketing funnel.
Integrations

Excel export; API integration