Measurement & Analytics
Brand mention detection (audio/video/text); Unique viewers & watch share; Cross‑platform reach analysis; Incremental impact reporting
Video marketers, brand managers, media buyers
Video Marketer, Brand Manager, Media Buyer, Analytics Lead
Included with YouTube Ads (beta)
Comprehensive brand‑mention detection; unified view of paid & organic impact; actionable metrics
Currently beta; limited to YouTube ecosystem
Applies machine‑learning models for audio, visual and text recognition to detect brand presence and compute attribution metrics.
Google Ads Manager; Brand Lift Studies; YouTube measurement tools
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